About Me
Web developer, UI/UX designer and digital marketing expert who’s dedicated to building and optimizing the performance of user-centric, high-performance digital products that user's love. Leveraging technical, analytical and creative problem-solving skills, I create world-class digital products that fuel competitive advantage, brand awareness and revenue growth.
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Experience
Principle, Vroom Digital LLC2009 - Present
Work collaboratively with clients and in-house teams to plan, design, develop and optimize a wide variety of digital products and digital marketing campaigns.
- Work with senior leadership to manage large, complex design and development projects for clients.
- Develop project concepts and optimal workflow.
- Collaborate with product owners and other stake holders to create great user experiences and interfaces.
- Analyze and Report digital campaign or digital product performance based on predefined key metrics.
- Carry out quality assurance tests and cross browser/device testing to discover errors and optimize usability.
- Optimize campaign or digital product based on analytics reports, A/B testing or other methods.
- Create strategies for meeting digital marketing key performance metrics.
Skills
Web Development
- HTML5 / CSS3
- Sass / SCSS
- JavaScript, ES6, jQuery
- PHP
- MySQL & MongoDB
- XML / JSON
- SVG / Canvas
- Content Mgmt Systems:
- WordPress
- Magento
- Drupal
- Front-End Frameworks:
- Zurb Foundation
- Material Design Language
- Bootstrap
Devops & Automation
- Git / GitHub
- Docker
- Jenkins and Travis CI
- Gulp, Browserify, Webpack, Bower, NPM, NodeJs
- Mocha Test Framework
UI/UX Design
- Adobe CS - Photoshop, Illustrator, Adobe XD
- Sketch
- Framer
- Pencil and paper or whiteboard
- Conversion Funnel Optimization
- User research
Other Related Skills
- Google Analytics Certified
- Google AdWords Certified
- Marketing Automation Platforms - Salesforce, Salesforce Marketing Cloud, Pardot, Marketo, HubSpot
- HTML Email Template Development & Email Marketing Platforms - Mailchimp, Campaign Monitor, Pardot
- BEM Methodology
- Web Accessibility / ARIA
- GreenSock Animation Platform
- Search Engine Optimization
- Agile Development
- MVC JavaScript Frameworks - Knockout.js, AngularJS, Backbone.Js
- iTerm
- WebVR
- WSDL, REST, SOAP Integration
- Facebook Application Development
- Facebook Advertising
- Twitter Advertising
- and more...
Education
The University of Tennessee
Knoxville, TN
B.S. Business Administration, 2007
Example Work
MOTOR TREND Certified
Interactive B2B marketing website. Awwwards Site of The Day Nominee; FWA Public Shortlist - 70% Yes Votes
Carbuyer University
Content marketing site with goal of engaging and educating wouldbe car buyers. Integrated with Salesforce for connecting sales staff with lead information, and Pardot for lead nurturing.
client reference
Lamborghini Events
Complex event registration and ticketing system developed on WordPress CMS using the Event Espresso plugin API.
#lovethecarbusiness
User generated content and social media campaign; development and site integration of custom Facebook application; 2014 Telly Awards 3rd place; 2015 Digital PR News “Online Community” honorable mention.
client reference
Withers + Keys
Three week project timeline from concept to production.
Coilmaster Corp.
Zero to hero search visibility impact upon launch of site; worked with company engineers to design a solution for 360° photography of large, heavy products.
client reference
References
I've worked with Nick and Vroom on many projects over the past 7 years and every project has exceeded the goals that were set forth. Nick is the real deal when it comes to digital marketing and development. His knowledge and expertise have been essential to the success of my operations.
Khalil Thompson
Director of Marketing, US Auto Sales
I've worked with Vroom for over 3 years. Vroom has been a vital leader in re-branding our web site and establishing a strong online presence for EasyCare. They suggested the use of new technology to accomplish our business goals and oversaw the implementation of our antiquated website to one that shows we are a true leader in our field.
They are an expert in all things internet and always happy to share their knowledge and expertise. They continue to stay on the leading edge of technology and internet business concepts.
Andrew Rodgers
Director of Digital Marketing, Automobile Protection Corp.
Vroom's creativity is matched only by their patience with clients who aren't sure of the direction they want to go. They follow-up to see if their work met the client's needs and are accessible to assist long after the job is complete. They were easy to work with and better than anyone with whom I've dealt.
Debbie Keel
CEO, WellStar North Fulton Hospital
I had the pleasure of working with Vroom digital in creating our new website. Vroom was efficient in understanding our company, our company’s culture, the industry we serve, the competitive landscape and our target audience.
The beauty of all this was Vroom’s ability to capture all this in the site’s architecture with an artistic flare, common sense navigation and rich content. The result was a website that highlighted our people, processes and capabilities. From content, social media integration, creativity and navigation, the end product far exceeded our expectations. I must also mention Vroom’s team did a stellar job in adhering to our scheduled launch date. The traffic on our site increased exponentially and we have a great product. We are especially proud to say that we continue to work with Vroom today, to update, upgrade and maintain our site so that we keep our edge and capture change as our company continues to grow and evolve. And the work is always performed punctually and accurately. We had so much fun we might just go ahead and build another website!
Mike Ballard
Director of Sales & Marketing, Coilmaster Corporation
Additional References Available Upon Request